The new James Bond 007 Perfume has been launched in August before the release of Bond new series Skyfall casting Daniel Craig. This perfume comes with a unique significance as it has been launched on 50th birthday of James Bond series movies. Also this year the much awaited Bond movie Skyfall premier is expecting in few days and the Bond fans are waiting for this new release for quite a long time. There were also reports of Bond production house, by the name of Eon is going to bankrupt. In order to mark this event Eon productions collaborated with Procter and gamble to launch this exclusive perfume.
The shape of perfume bottle depicts the concept of many sleek cars that we have seen so far in many Bond movies. It is made up of glass and the color is dark green. The design truly depicts the style of a true spy. The aroma of James Bond Perfume includes apple, sandalwood, cardamom, vetiver, lavender, coumarin and moss. According to GQ magazine “The most dangerously fragrances in the world”. It will be available in 30, 50, 75 and 125 ml Eau De Toilette.
The P&G vice president Mr. Bill Brace describes it as “The aromatic fragrance family came to prominence in the 60s – it was unmistakably masculine – moss and ferny. But that was a while ago, so we wanted to move it on and give it a much more modern and sophisticated shell, that is why there is fresh apple, cardamom, sandalwood and vetiver addition in it. “As a licensor our hope would be to further continue and evolve the fragrances as we are looking at brand from long term perspective and we are looking forward to have a long term mutual business partnership with Procter and Gamble”
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